Information systems help management implement this strategy

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Reference no: EM132266439

1. Visit the Facebook and Twitter pages of Levi'’s, Starbucks, or another company of your choice. Describe all of the ways the company is using its presence at these sites for engaging with customers, and their business benefits.

2. Applebee’s: The largest casual dinning chain in the world wants to develop menus that are tastier and contain more items that customers want and are willing to pay for. How might information systems help management implement this strategy? What pieces of data would Applebee’s need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?

Reference no: EM132266439

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