Influential ideas and concepts in brand management

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Reference no: EM132271773

There are many influential ideas and concepts in brand management.

a) Please discuss the following four concepts: Brand architecture, brand essence, brand extensions, brand stretch. Illustrate your discussion with examples where possible.

b) Please explain how the different concepts (discussed in a) relate to each other. Use one example to illustrate your argumentation.

Reference no: EM132271773

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