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Influencing other consumers behavior

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Reference no: EM133282145

1. When Oprah Winfrey's book club recommend a book, sales of that book immediately soars. Oprah has become part of ________, influencing other consumers' behavior.

reference groups

peer pressure

political influence

situational influence

2. After the "hatethousand" miles campaign ended, What did Spirit Airlines get out of it? Select the answer that is MOST applicable.

the sales quadrupled the year following the campaign

a marked change in the general media understanding of Spirit Airlines

a significant boost in its rating as a great airline to fly

gained significant market share from competing airlines

3. You probably know that both Toyota and Lexus automobiles are made by the same company, Toyota Motor Corp. Selling cars under two brands by Toyota best describes a ____________ strategy.

product

competition

price

segmentation

4. Compared to the rest of America, pecan pie is way more popular in the American South and clam chowder in the Northeast. This is an example of the impact of

Social trends

Regional culture

Generational cohorts

Country culture

5. Which of the following is NOT an external search for information when looking to purchase a new car?

You remember your mother has owned four Toyota cars, which you loved driving

You browse the websites of the relevant car companies.

You purchase a copy of Consumer Reports

You ask your friend how he likes his new Toyota.

Reference no: EM133282145

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