Influences of technology on customers needs

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Reference no: EM13223949

Technology is revolutionising global business. Critically analyse, with relevant examples, how this revolution is affecting international consumer behaviour.

In approaching this Investigative Study, students might wish to consider:

a) Consulting'consumer behaviour' sources as this is the focus of this topic

b) The influences of technology on customers' wants and needs

c) Provide a variety of examples to illustrate how technology is changing behaviour

Reference no: EM13223949

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