Influence the buying behaviour of consumer

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Q. Do you think it is ethically acceptable to manipulate pictures of models/ celebrities in adverts to make them looks more attractive also in this way Influence the buying behaviour of consumer?

Q. For the case study for continental carriers I am unable to find the EPS for all of the alternatives. I was wondering if you could help me solve this problem. The paper on this site explains the alternatives also someone has also posted the exhibits from this case on site as well.

 

 

Reference no: EM1390722

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