Influence on the response rates of online panels

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Reference no: EM132243882

1. The advantage of Internet survey is

a. greater speed of delivering questionnaires

b. cheaper than regular mail

c. reaches the potential respondent directly

d. all the above

2. Factors that can have an influence on the response rates of online panels are

a. the length of the online survey

b. the type of equipments and resources available to the respondents

c. the amount and nature of incentives offered.

d. All of the above

3. Measuring behavior usually involves:

a. what the respondents did or did not do

b. where the action takes place

c. the timing of action

d. the frequency or persistence of behavior

e. all of the above

4. Which of the following statements is correct?

a. The response rate of a mail panel is typically higher than that of a mail survey.

b. The response rate of a mail panel is typically lower than that of a mail survey.

c. The response rate of a mail panel is exactly the same as that of a mail survey.

d. The response rate of a mail panel is roughly the same as that of a mail survey.

e. None of the above

5. Which of the following is not true about a good questionnaire?

a. The choice of data collection method sets limits on the number and type of questions asked.

b. Respondents must be willing and able to answer the questions.

c. The researcher's motivation for asking each question should be clear to the respondents.

d. The questionnaire should collect the information that is needed to satisfy the research objective.

e. All of these are true.

7. Open-ended questions do not

a. allow for unexpected answers.

b. give the researcher a respondent's answer verbatim.

c. produce a wide range of responses.

d. save time when compared to closed-response questions, either in the interview or during tabulation.

e. all of these are true of open-ended questions.

Reference no: EM132243882

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