Reference no: EM131429997
1. Which of the following is not among the external sociological influences that affect consumer decisions in the process stage of decision-making?
a. family and friends.
b. social class.
c. personality.
d. informal sources.
e. religious groups
2. When Bill orders five movie tickets online for himself and his friends for a Friday night showing of the latest action thriller, he is acting as a(n)
a. organizational consumer
b. team consumer
c. non-profit consumer
d. market consumer
e. personal consumer
3. In order to obtain feedback on consumers’ attitudes toward its smartphones, Samsung reviewed comments that consumers had posted to social media and the Internet. This method of conducting consumer research for marketing decision making is best described as _____.
a. focus group
b. projective techniques
c. survey
d. in-depth review
e. indirect observation
4. There are three distinct but interlocking stages of consumer decision-making. In which of these stages is there a focus on the influence of a firm’s marketing efforts (product, price, promotion, and place) on consumer behavior?
a. input stage
b. process stage
c. output stage
d. decision making stage
e. purchase stage
5. Focus groups, depth interviews, and projective techniques are examples of _________ research methods, while structured observation, experimentation, and survey are examples of ____ research methods.
a. quantitative; qualitative
b. motivational; descriptive
c. qualitative; motivational
d. motivational; quantitative
e. qualitative; quantitative
|
Enterprice resource planning-master data management
: Review and identify the core business processes in high tech, pharmaceutical, and consumer packaged goods industries. From ERP(Enterprice Resource Planning) and MDM(Master Data Management) points of view, identify similarities and differences.
|
|
Case study of innovation
: As per the Morison article “Gunfire at Sea: a Case Study of Innovation” Answer the following questions: What type of innovation did the new technique represent? What were the stages? What variables influenced the process during each stage?
|
|
Employees believes the company owes her unpaid overtime
: One of your employees believes the company owes her unpaid overtime. She thinks the company misclassified her position as exempt.
|
|
Describe the gift-giving situation facing the consumer
: A consumer whom you know faces a gift-giving situation that involves extensive problem solving. Describe the gift-giving situation facing the consumer and the nature of the gift-giving relationship; write a minimum of 5-6 sentences in response to thi..
|
|
Influence of firms marketing efforts on consumer behavior
: Which of the following is not among the external sociological influences that affect consumer decisions in the process stage of decision-making? There are three distinct but interlocking stages of consumer decision-making. In which of these stages is..
|
|
What is the significance of the parol evidence rule
: What are the elements of consideration? Explain agreements that lack consideration. Describe three forms of nonverbal communication and give a workplace example of each. How to business plans sections are related to each other? Explain what a marketi..
|
|
Familiar with the process of working with human subjects
: You should be familiar with the process of working with human subjects and the importance of gaining informed consent when conducting primary research. Throughout history there have been many cases where research was not conducted ethically, resultin..
|
|
What are unilateral and bilateral mistake
: What are unilateral and bilateral mistake? Explain undue influence and distress. What is the Statute of Frauds - Writing Requirement. Which contracts require a writing? Explain the exceptions to this rule.
|