Reference no: EM133041333
Section 1. Industry Evolution and Strategic Change
- Please explain the term 'Industry Evolution'. Fill the table below with an example of one brand in automobile industry on how these different dimensions have changes in that industry during the past 20 years
Introduction Automobile industry:
Starting from 1890 to 2015, the automobile industry witnessed a life cycle regeneration, where it was started with the innovation of Karl Benz innovation of the three-wheel motor which is called the introduction phase and he recieved a patent on his innovation (Grant, 2016), followed by that different companies in different countries started to innovate and adds up in the automobile industry such as water cooled engine, braking system, etc (Grant, 2016). This adds ups caused life cycle regenration and by time the industry reached completed the growth stage and reached maturity. In 2015, the electronic cars were introduced and now the autonomous self- driving by Tesla, which challeneged the automobile industr in this challenge we can say that the automobile industry could face a decline stage the automobile industry has two option to consider either to reinvest in their product and come up with new innovation, or the automobile industry will die.
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Introduction
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Growth
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Mature
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Decline
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DEMAND
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TECHNOLOGY
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PRODUCTS
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MANUFACTURING
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TRADE
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COMPETITION
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KSFs
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Section 2. Competitive Advantage in Mature Industries and Differentiation Strategy
Case:
Winks Inc. is an American drone company that is looking to enter the UAE market. They have been successful in building a profitable pizza delivery business in New York metro area, and would now like to expand globally. They consider the UAE as an attractive market due to the dense population in Dubai and the high general income level. Winks does not have local contacts, but believes that it could start with pizza and other food edliveries in Dubai, and then expand to delivery businesses. Also partnerships with local logistics companies would be of interest to the company. They have concerns regarding regulations, but believe that this would not be ashow stopper in the UAE.
- Apply Porter's three tests for internationalisation to the firm's situation. Would it look like a profitable strategy to enter the market? Justify your answer.
- Should they use related or unrelated diversification strategy? Who could they partner with in Dubai?
Section 3. Global Strategies and Strategy Implementation
What are the 6 key challenges in managing multi-business corporations?
When can you use Porter's national diamond framework model?