Reference no: EM131938280 , Length: 8

Topic: Business - Industry & Market Analysis

This is about a fake company called Total Home Consultants which is in the real estate - property management industry. Total Home Consultants (THC) delivers customized property maintenance programs for homeowners and property managers who require a fully integrated property care service. We coordinate all repairs from start to finish and proactively plan for home maintenance to help property owners avoid the escalated costs of postponed maintenance.

An Industry &Market Analysis for this company has been done but lacks a few details. We need this document revised to include the following:

1. Attractiveness section is too vague to be useful. Whenever you make a claim like this, you must cite references and data for it to be credible.

2. Need data and specifics for industry size. It's a good idea to use graphs, tables, and/or charts here. (real estate - property management industry)

3. Need data and specifics for industry growth rate. A line graph is a good way to show this. (real estate - property management industry)

4. Industry Sales Projections section is missing. (real estate - property management industry)

5. Nature of Participants section is missing.

6. Industry Ratios is missing. Real Estate is a large and well-documented industry. Include that data here.

7. Trends that are working against the industry?

8. Need specific details about the existing property management market and your specific target market. You don't need to explain what market segmentation is or how you will go about it. You need to do it. Cite your sources and data.

9. Need to include discussion on market size and potential market share.

10. Need to include discussion on your sustainable competitive advantage in your competitive analysis.

11. Use different colors, fonts, italics, bold, underline, or other ways to clearly distinguish page headings from subheadings. The headings are so similar, it's hard to find information.

12. Bullet out your narratives whenever possible. For example, under Industry Trends, you can include a brief introductory sentence or two, then bullet each point below. That will save word count. The BP should be short in pages but dense in information and data.

13. Add graphics - images, charts, illustrations, graphs, charts, etc. to make your plan more readable at a glance. Label all of them. (e.g. Figure 3: Target Market).

14. Number your document pages.

15. Include many more sources. Superscript and footnote them on the page in which you cite them.

Attachment:- Assignment Files.rar