Industry analysis using any models you consider appropriate

Assignment Help Operation Management

Reference no: EM131658808

2XA is an established light engineering manufacturer operating in a single country within the European Union (EU). With 300 employees, the majority of whom are employed in the manufacturing processes, the company is run like a large family business. 2XA supplies components to specialist car manufacturers and manufacturers of light aircraft, all of which are small companies. 2XA has had the same customers for a number of years and there are many personal friendships between the senior management of 2XA and those who own or manage those customer companies.

Since most of 2XA's sales are a result of repeat business it does not actively market its products. What marketing it currently does consists of an occasional advert in trade magazines and attendance at trade fairs where the Sales Director, and a few office staff, offer light refreshments to their existing customers and anyone who stops at their stand.

In the past two years 2XA has started to lose customers to more aggressive suppliers from neighboring countries, which have entered 2XA's home market. The board of directors is concerned at the loss of business and is not really sure why it has happened. It has decided that it is time to become more proactive in its approach to the market and feels the need to know more about both the competitive environment and the competitors themselves.

You are required: as the Manager you have been asked to:

(a) Explain what is meant by Industry Analysis using any models you consider appropriate.

(b) Describe the information that 2XA might include in such an analysis.

(c) Advise the directors as to the possible sources of the information which 2XA could use in performing an industry analysis.

Reference no: EM131658808

Questions Cloud

Mean of the variable of interest : Based on a random sample of 175 respondents, the mean of the variable of interest has been calculated to be 44, and the standard deviation

What resources might entrepreneur use to get good feedback : What resources might this entrepreneur use to get good feedback to help him assess his competence and understand the issues his growing business is facing?

Automobiles in the state did not pass inspection : Of the next ten automobiles entering the inspection station, what is the probability that at least 2 and no more than 5 will not pass inspection?

What forces are associated with an ionic bond : What forces are associated with an ionic bond? What is a cation and what is an anion? Which elements usually form cations and which element usually form anions?

Industry analysis using any models you consider appropriate : Explain what is meant by Industry Analysis using any models you consider appropriate.

What are the symptoms exhibited by the affected organism : We discuss three a cellular infectious agents in this module - viruses, prions and viroids. What are the symptoms exhibited by the affected organism(s)

Strategy for negotiating the purchase of the business : Create a strategy for negotiating the purchase of the business you selected in the e-Activity.

What is the probability that a randomly selected : At a certain college, 55% of the students are female, and 19% of the students major in civil engineering. Furthermore, 12% of the students.

Should the subject matter be presented differently : Should the subject matter be presented differently? Is there a different perspective that should be considered?

User Account

All Pages