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The Maximum Company has invented an extra-strength, instant coffee brand to be called "Max-Gaff" and positioned to be stronger tasting than any competing brands.
Design a taste-test experiment that compares Max-Gaff to the two leading instant coffee brands to determine which brand consumers consider to taste the strongest. Identify and diagram your experiment.
Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.
George and Mary have sued Drive-In Don's and the school, alleging which Drive-In Don's is engaging in illegal deceptive advertising of its foods and is not truthful to customers.
Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as opposed to product innovation.
How have advances in information and communication technology changed public organizations in terms of management, service delivery, and relationships with citizens?
Explain the basic thinking underlying classical organization theory. How does Adam Smith's conception of division and separation of labor relate to the classical model of organization theory?
How much money would the creator of the trust have available to pay for loan servicing and profits if the financial guarantee was purchased?
What is your target market? What is the size of your potential target market? Describe the 4 Ps of marketing in your organization (product/positioning, pricing, promotion, and placement).
What is mental accounting and how does it impact consumer decision making? How might a company take advantage of consumers' mental accounting? Give examples.
Identify a specific culture as being collectivist or individualist and give an example of how that would affect communication in the workplace.
Explain how would you advise Robert to proceed? Use your knowledge of change management theory and concepts learned in the course, especially Kotter's 8-Stage Model for implementing change.
Briefly express also then find out the approximate percentage appreciation or depreciation of the NASDAQ Composite, Dow Jones Industrial Average also the S&P 500 for the last 12 months also for year-to-date also provide these figures.
Ethical behaviour in the light of the two professions you have researched and give at least two examples.
BUSN222 D001 - Retail Property - Assume you are the Property Manager for a large mixed use commercial office building complex with residential, retail and office space.
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