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Independent variable or dependent variable?

Understanding Business Research Terms and Concepts: Part 1

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

- Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

- In an experiment, this variable is expected to be affected by the manipulation.

- Criterion variable is synonymous with this term.

- Several of these variables are somewhat correlated and are therefore are not independent among themselves.

- A predictor variable is synonymous with this term.

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.

- Incentives ___ are expected to increase productivity ___ especially among newer employees ___.

- The ___ should not precede the ___ in a research study.

- In an experiment, participants experience a manipulation of the ___, called the experimental treatment.

Reference no: EM13368209

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