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Increasing competitive environment

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The term zero-base budgeting (ZBB) was first introduced to the public in a 1970 article by Peter A. Pyhrr in the Harvard Business Review and soon and dropped out of favor, primarily because it was such a laborious process. There are some sign that zero based budgeting is reemerging as health care organization face an increasing competitive environment, seek to implement new enhancement, and cost avoidance activities, and try to capture new market niches. Discuss the advantages and disadvantages of zero-based budgeting. Why it is so unique to the health care industry?

Reference no: EM131875178

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