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In your opinion should the company provide consideration to

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1. What was Lee Apparel Company's overall goal for conducting such an extensive test market of its new line of jeans under the brand name Riders? In your opinion did the company achieve its goal? Why or why not?

2. Identify and explain the strength and weaknesses associated with the test market process used by the Lee Apparel Company.

3. In your opinion, should the company give consideration to the development and implementation of Web-based test marketing strategies? Why or why not?

Reference no: EM13389299

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