In traditional marketing research surveys are purchase

Assignment Help Basic Statistics
Reference no: EM13240438

In traditional marketing research surveys, are purchase intent questions measured on a 5 point scale (e.g. definitely would buy, probably would be, etc), considered to be ordinal or interval data, and as such should we use parametric tests (t) or non-parametric tests (chi squared) to analyze the results? I assume the answer is the same for other attitudinal ratings, such as uniqueness, etc?

Reference no: EM13240438

Questions Cloud

Define what is the charge associated with the hi molecule : the distance between the atoms of H-I is 1.61 A. What is the distance in meters. What is the charge associated with each side of the HI molecule
Appropriate assumptions and conditions are satisfied before : During the 2000 season, the home team won 138 of the 240 regular season National Football League games. Is this strong evidence of a home field advantage in professional football
Considering that calligraphy and mosaic : Considering that calligraphy and mosaic are visual representations of religious belief, compare and contrast Islamic calligraphy at Alhambra and Dome of the Rock to Christian mosaics at Ravenna.
Identify the independent and dependent variable and state : Identify the independent and dependent variable, and state the research hypothesis for your study. The variables must be categorical variables.
In traditional marketing research surveys are purchase : In traditional marketing research surveys, are purchase intent questions measured on a 5 point scale (e.g. definitely would buy, probably would be, etc), considered to be ordinal or interval data, and as such should we use parametric tests (t) or non..
In the aftermath of the vietnam war : In the aftermath of the Vietnam War, the nation struggled as a giant might to generate positive momentum. Select one specific challenge that, in your opinion, was the most significant problem that confronted the United States between 1974 and 1999.
Provide a quantitative analysis that compares remeasurement : Provide a quantitative analysis that compares remeasurement 1 and 2 data to the baseline data:
Define the age of the rock : Th-232 has a half-life of 1.39 x 10^10 years old. A certain rock has a Pb-208/Th-232 mass ratio of 0.25/1.00. Estimate the age of the rock.
Find the air temperature : A 65kg, 1.70m tall person is standing in a room, Find the air temperature at which the heat transfer rate by radiation is just balanced by the rate of heat generation

Reviews

Write a Review

 

Basic Statistics Questions & Answers

  Colour distribution of the chocolate candies

If you randomly select ten m&m's, what is the probability that exactly three of them are green?

  Find out the number of chicks we expect that will hatch

Rhode Island Red Chickens the incubation time for Rhode Island Red chicks is normally distributed to find out the number of chicks we expect that will hatch.

  Find probability that height is less than sixty five inches

The heights were normally distributed, with a mean of 67.8 inches and a standard deviation of 4.0 inches. A study participant is randomly selected. Find the probability that his height is less than 65 inches.

  Evaluate probability using decision tree analysis

Evaluated that there is a 95% probability of only slight losses of around $1 million. Using decision tree analysis, determined whether bank must install new power generator.

  Regression equation and coefficient of determination

Which of these following statements provides the best guidance for the model building?

  Evaluate the relationship between a person age

A researcher would like to evaluate the relationship between a person's age and their preference between two leading cola brands.

  Point estimate for the population mean

What is a point estimate for the population mean µ?

  Multiple least square regression equation

From her district, consisting of several hundred stores, she selects a random sample of 30 stores. For each store she gathered the following information.

  Explain difference between a population and a sample

Explain the difference between a population and a sample. In which of these is it important to distinguish between the two in order to use the correct formula?

  Empirical rule-normal distribution

The mean of land and buildings per acre from a sample of farms was $637, with a standard deviation of 26. Use Empirical Rule to find approximate percentage of acreage whose values were between $ 661 and $663.

  Determining sample size requirements

Determine sample size requirements. When the results are available you would like your margin of error to be plus or minus 5% for the satisfaction measure and plus or minus $1.50 for the spending value.

  Probability item will last longer than thirteen years

Standard deviation of 0.7 years. If you randomly purchase one item, what is the probability it will last longer than 13 years?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd