Important for organizations to have logistics strategy

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Reference no: EM132192537

1. A grocery store owner is ecstatic to find a jump in website traffic after redesigning his website (based on google analytics data). The marketing manager of the store however was more cautious. What might be the reason for the less than ecstatic response on part of the marketing manager?

2. Why is it important for organizations to have a logistics strategy? What could happen if the organization did not logically link its logistics decisions to the needs of its customers? Consider an organization you have been part of and give an example from one of the organizations that did logically link this strategy. Also, if you have been part of one that did not, give an example.

Reference no: EM132192537

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