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Important for competitive advantage

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Reference no: EM131250604

To prepare for this discussion, revisit the Cola Wars case (see the Yoffie reading last week), and review this week's reading by Barney, "Looking Inside for Competitive Advantage."

  • Using Barney's characteristics (VRIO), revisit the Coca-Cola case and identify which resources are most important for competitive advantage.
  • Based on the analysis of Coca-Cola's resources, make recommendations to Coca-Cola's management as to which of the resources you have identified should be invested in (or divested) and/or which resources should be acquired. 
  • In your follow-on response, focus on the viability of the suggestions made by other students: To which degree do these suggestions make sense with regard to the possibility of gaining sustainable competitive advantage (related to value, rareness, inimitability, and non-substitutability of the factors)?

Reference no: EM131250604

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