Important for companies to monitor social media conversation

Assignment Help Operation Management

Reference no: EM132209926

Discussion - Social Media Tools

It is important for companies to monitor social media conversations across the Internet. In order for companies, marketers, and PR professionals to be able to track the dialogue around their company or brand, social tools and services are utilized. Investigate at least two of the following social media tools (Technorati.com, nmincite.com, friendfeed.com, twitter.com, or google.com/blogsearch) and answer the following:

1) Analyze and describe the social tools

2) How might a company use these tools to monitor the conversation around their company or brand?

3) If companies can add to the conversation using these tools, describe how they can do so.

4) Who has an advantage with these tools, larger companies or smaller companies?

5) How did this lack of monitoring affect larger and smaller companies?

Your initial post should be a minimum of 250-300 words in APA format.

Reference no: EM132209926

Questions Cloud

What is health insurance and group health insurance : What is health insurance, and especially group health insurance?

Discuss about the use of standardized tests : Choose a topic that is highly debated in the education world such as the use of standardized tests, single-gender classrooms.

How could given impact the outcome of the scenarios : Reflect on how the Walden resources and communication with colleagues (including your Instructor) could impact the outcome of the scenarios.

First interpretation of data delivered and analysis : Data analysis underway - First interpretation of data delivered and analysis/interpretive chapter delivered - discussion, recommendations, conclusions

Important for companies to monitor social media conversation : It is important for companies to monitor social media conversations across the Internet.

Consumption behavior of husbands and wives in household : Do you think that with time there has been change in the consumption behavior of husbands and wives in the household?

Explain how the researchers implemented the design : Identify the type of qualitative research approach used and explain how the researchers implemented the design. Analyze alignment among the theoretical.

What is the difference in shopping or consumer behavior : According to your experience, what is the difference in the shopping or consumer behavior of these three subcultures?

What are other ways that customers use social media : What are other ways that customers use social media to voice their concerns? How can companies counteract frustrations, issues, or complaints on social media?

User Account

All Pages