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Important factors affecting choice of foreign entry mode

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Reference no: EM13876390

Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?

Do you agree with the view that LSEs use a ‘rational analytic' approach (‘strategy rule') to the entry mode decision, while SMEs use a more pragmatic/opportunistic approach?

Use figure from Supplementary Reading Material to identify the most important factors affecting the choice of foreign entry mode. Prioritize the factors.

2143_Factors affecting the foreign market entry mode decision.png

Reference no: EM13876390

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