Reference no: EM131300773
An extremely important aspect of being a valuable project manager within an organization is the ability to offer advice to decision makers about whether or not to pursue a project in the first place. As such, the first step in project management is determining if a project is viable and worth spending the time, energy, money, etc that will be needed to accomplish the goals of the project.
In this scenario, let's say you are a project manager in an advertising company. Executives within this advertising company are looking for the next 'big wave' of advertising. Corporate decision makers are looking to establish the company as "experts" (from an advertising perspective) in self-driving cars. They hypothesize that if they develop an expertise in self-driving cars today this will position them to secure advertising accounts with major self-driving auto companies in the near future (2-5 years). Financial analysts forecast that this could be a billion-dollar market for the advertising industry. Your advertising company has $2M in the bank today and has determined that the training, research, hiring experts, etc necessary to become the foremost advertising expert in self-driving cars will cost about $1M.
The board of directors of your advertising company have asked you to conduct a research study to determine whether or not to invest half the corporate cash-on-hand to conduct the project of becoming the foremost advertising expert in the self-driving car industry. Your conclusions will definitely influence whether or not the investment is made and could significantly impact the future of the company (positive or negative) in the future.
Is the self-driving car market viable? How long do you think that it will be before self-driving cars will be sold (and thus, need advertising)? What obstacles could delay the introduction of self-driving cars? A key element to the success of self-driving cars is to get drivers comfortable enough to trust them and consequently buy them. Do you think consumers will buy self driving cars in the near term? Long term? Aside from today's major auto manufacturers (like Chevy, Ford, Toyota, etc) many high tech companies are investing in the development of self-driving cars. Is this a good thing (more potential advertising customers) or does it present a threat?
Your research and recommendations as whether or not to make this "bet the farm" investment is due to the board of directors on Monday 12/5/16 at 6:30 PM. All executives, employees, investors, and corporate partners are anxiously awaiting your recommendations as they could fundamentally change the company forever.
Below are some links to recent media coverage on self-driving cars:
https://www.popsci.com/humans-cant-drive-self-driving-cars-autopilot-tesla
https://www.nasdaq.com/article/intel-funds-selfdrivingcar-work--wsj-20161116-00061
https://www.businessinsider.com/fully-autonomous-ai-company-altmotive-expands-to-us-2016-11
https://www.washingtonpost.com/news/the-switch/wp/2016/11/15/federal-officials-are-mad-at-california-for-misuing-their-idea-on-self-driving-cars/
https://fortune.com/2016/11/16/autonomous-car-ethics/
Find the market return for an asset with a required return
: Find the required return for an asset with a beta of 0.90 when the? risk-free rate and market return are 8% and 12% respectivley. Find the ?risk-free rate for a firm with a required return of 15.000% and a beta of 1.25 when the market return is 14%...
|
Would mark earn on this investment
: Mark bought a stock today for $17 per share. Mark's will be able to sell the stock in 10 years for $97 per share. In this case, what interest rate, in percent, would Mark earn on this investment?
|
Successful ehr implementation story
: Talk about successful EHRimplementation story either in United Arab Emirates or any other country you prefer to write about.
|
Evaluate the risk and reward proposition for an investor
: Evaluate the risk and reward proposition for an investor considering purchasing a government versus corporate bond, indicating the key factors to be considered to determine the investor level of risk tolerance and the impact to his decision
|
Important aspect of being a valuable project manager
: An extremely important aspect of being a valuable project manager within an organization is the ability to offer advice to decision makers about whether or not to pursue a project in the first place.
|
What is the value of lisas options
: Lisa Sweet, the CEO of Digital Storage Devices has been granted options on 300,000 shares. The stock is currently trading at $27 a share and the options are at the money. The volatility of the stock has been about .15 on an annual basis over the last..
|
Discuss the underlying assumptions and implications
: Discuss the scope of the resource - what were the main arguments and propositions.Discuss the purpose and philosophical approach.Discuss the underlying assumptions and implications.
|
Idea of functionalism and its relationship
: In reflecting upon the idea of functionalism and its relationship to social stability in society, do you agree with concept of the model? In your discussion, specifically address the idea that because society's needs and individual's needs are sim..
|
Determine the most significant monetary policy
: Determine the most significant monetary policy that the Federal Reserve Bank has been responsible for implementing in the past 12 months and the resulting impact to the U.S. economy
|