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What is the importance of research in business decision making?
What role does research (both of market trends and competitors) play in the decision to open a business?
Give specific examples about how research may contribute to the success of a business.
Give another example of how la ack of research contributed to the failure of a business.
Find the effect on the demand for small automobiles such as the Mini Cooper and Smart car?
Comment on the global marketing strategy of Mattel that led Mattel to persist despite the decline of its market share.
Develop a public relations campaign for a financial services company which will provide services to customers via the internet as well as have regional offices in 5 states.
Why did BP decide to insure against routine risks, such as vehicle accidents and workplace injuries, but not against major risks, such as loss of an offshore oil platform?
Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.
Analyzed and determined specific development opportunities to enhance each candidate's ability to perform the responsibilities of your position.
Rational Decision Making Model - Improving Decisions that decision in terms of the rational decision making model. How could you have improved your decision?
Accommodate different languages.
Describe the difference between production and productivity.
Discuss in scholarly detail the purpose of a business strategy and expand on these concepts discussing a differentiation business strategy?
Sealwrap, a producer of plastics in United States, is about to expand its business. As part of this expansion, they will begin to sell their products in Europe and Asia. In addition, they plan to open a plant in Asia.
Why is it so important that a message be memorable, both from the perspective of employees and leaders?
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