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Assignment:
Introduction
The goal of this report is to give the company's board of directors an overview of Samsung's CX strategy in India. The Indian market is an important part of Samsung's growth strategy in order to maximise revenue creation. In general, this report will discuss the importance of CX in the context of Samsung mobile phones and will create a Samsung customer persona.
On the bases of this introduction answer the following questions
Make a CX vision statement for Samsung India--Customer at the centre of the statement
2. Identify the problem/opportunity that needs to be addressed. Customer issue (not employee, competitor, partner issue)
3. Choose a target and journey that you will focus on
4. Conduct CX research for Samsung--
5. Provide CX improvement recommendations---Succinct & actionable recommendations made
6. Create a measurement plan--How will success be measured?
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