Importance of customer relationship management

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Reference no: EM13810436

Describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM can be used to create customer satisfaction and greater profits for the firm.

Reference no: EM13810436

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Importance of customer relationship management : Describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM can be used to create customer satisfaction and greater profits for the firm.

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