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Importance in today competitive environment

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For this discussion forum, pretend that you work for a marketing firm. Knowing that effective marketing is of increasing importance in today's competitive environment, how would you advise your firm to more effectively market to organizations? Describe for us your firm, products, competition, and the organizations to which you will be appealing. As you make your case, back up your argument by citing at least one scholarly article pertaining to marketing management.

Reference no: EM131585698

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