Reference no: EM131036408 , Length: word count:2000
Your task for this assessment is to read the Case Study 2 - Apple Vs Samsung in your text on pp. 629 - 633. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions:
Provide a brief overview of the smart phone and tablet computer market worldwide. For example, you should identify some key statistics on sales, important countries of production and consumption, and global economic impacts.
Questions
1. Outline and discuss the implications of Apple's Lawsuit on the Smartphone and computer tablet industry.
2 Identify and discuss the key lessons that can be draws from the case study about the impact of the political and legal environment on international marketing.
3 Briefly Scrutinise/critique the South Korean and American verdicts, analyzing their implications for the international marketing.
4 Analyse Apple's motivation for suing Samsung m the context of the potential benefits that Apple was likely to accrue from a favourable verdict.
5 Assume you have been appointed as a Consultant to Samsung. Advise the board on the potential way forward for the firm, outlining strategies the firm could use to mitigate the impact of the various judgments.
Answer Questions 1, 2 and 3 from Case Study 2.
Answer Question 5 from Case Study 2.
Based on your discussion and recommendations for question 5, develop a print ad example for a magazine or newspaper publication for one of the countries of Germany, the UK, Australia, South Korea and the United States as examples of these recommendations in action. You will need to choose a print vehicle particular to the country (for example in the UK you may choose the "Daily Express" newspaper with a circulation of around 432,000 and has a "life & style - Tech" section).
Your ad will need to be written in English.
Assessment Criteria
Executive Summary
Introduction to topic
1. brief overview of the smart phone and tablet computer market worldwide 10
2. Answer for question 1
3. Answer for question 2
4. Answer for question 3
5. Answer for question 5
6. 1 print advertisement
Correct referencing both in-text as well as in the reference list using APA Referencing; Professional presentation: no spelling or grammar errors, under word limit, English expression of a high standard
files of case study pages are attached to the mail
Assignment should be of 2000 words and references should APA 8 references.
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