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Implementation of outside-in strategy

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Reference no: EM132676538

Day, G. S., & Moorman, C. (2010). Strategy from the outside in: Profiting from customer value.

1. Make an article summary (key findings, outcomes, thoughts).

2. Discuss, how to overcome barrier linked with implementation of outside-in strategy?

3. Discuss other examples of companies pursuing outside-in strategy?

4. Discuss, how should a company react, in case of revealed opportunity which cannot be exploited due to lack of resources and capabilities?

Reference no: EM132676538

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Implementation of outside-in strategy : Day, G. S., & Moorman, C. (2010). Strategy from the outside in: Profiting from customer value.
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