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Implement push-pull promotion

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LG is planning to increase its market share in the washing machine category in this region, starting from Singapore. It adopts an indirect distribution strategy by selling through certified retailers such as Courts, Harvey Norman and Best.

1. Recommend a 'push' promotion. Justify why you select this promotion and explain how you would implement that.

2. Recommend a 'pull' promotion.Justify why you select this promotion and explain how you would implement that,

3. Why is it important to implement push-pull promotion? What is the consequence if both are not implemented?

Reference no: EM132947678

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