Implement communication and marketing strategies

Assignment Help Business Management

Reference no: EM133892953 , Length: word count:1500

Assessment: Case Study - Company Case Analysis

Learning Outcome 1: Recognise strategic decisions that present ethical challenges andmake appropriate recommendations for ethical decision-making.

Learning Outcome 2: Design and implement communication and marketing strategies that alignwith the organisation's goals.

Learning Outcome 3: Reflect on the role of leadership in formulating, communicating, andmarketing business strategy.

It should include the following:
Reports are a common form of writing in the workplace.
They often have headings, numberings, graphs, tables and figures.
They can also fit other assessment types like case studies and research reports.
They can often include recommendations or suggestions.

Assessment Purpose:

The purpose of this assessment is to identify and explain an issue in business strategy management and offer solutions/recommendations. For explaining the issue in business strategy management, you will need some data/information. You can investigate a real-life case from an organization. But you need to discuss it and select and collect data from the organization. We will not assign you to an organization. You must discuss your choice of company with your lecturer by providing a verbal or written rationale for choosing a particular company. Plagiarized assignments will not be tolerated.

However, if you feel it would be difficult to collect data/information from a real organization, you can collect data/information from secondary sources online, company's annual reports or related business strategy management articles and news.

You need to consider a single but significant issue. Don't consider multiple issues as it will degrade the quality of work. You need to consider yourself being a consultant helping with the issue. We are looking for creative solutions proposed by groups
Examples of issues could be:
Strategic change
Strategy and organization planning
Collaborating to compete
Competitive forces shape strategy
Emerging technology and strategy
Strategic positioning

Assessment Instructions

In this assessment, you will need to complete the following steps:

Introduction
The introduction should include background to the project and an introduce the topic you are
researching, and its importance followed by the research objective and then the implications of the research. More specifically Introduction section shall include what are you doing? Why (importance)? How (short methodology within 2-3 lines)? What are the contributions (to managers, literature)?

Literature review
Review the literature on the topic you are researching. Review of journal articles is preferred. Please make sure that your literature review reflects the understanding of business strategy management concepts for the purpose of applying them and the application of theoretical concepts. More specifically you need to write about the topic of your interest and relevant concepts based on previous studies. You need to mention what previous studies have investigated? What previous studies were not investigated (Research gap)? What could be done? How your study addresses the gaps in the previous studies?

Methods
Here you explain the methodology or sources of data/information and how do you collect them. You should also describe the type of data (qualitative or quantitative) and how collected data can be useful. You can collect data from a real-life organization or using secondary sources. You can also use some databases such as Scopus, google scholar, science direct and so on if you collect data from secondary sources. In these databases, you can find a lot of published papers with their own data; you can use them but must be cited. Please make sure that your method reflects the development of feasible and effective solutions to address the complex issue(s).

Structure and format of the report, Case study findings and analysis
Provide a description of the organisation (1/2 page). Then critically analyse the results in the light of the literature and discuss the results. Please make sure that your analysis and discussion reflects the critical analysis of complex information and theoretical concepts underpinning business strategy management practice. Also make that your analysis reflects the originality of potential solutions. (New techniques, knowledge, applications & management practice). Further, your analysis shall reflect justification for innovative ideas and processes. You need to present all the tables/ figures showing the findings of your study. You also must discuss the results and compare your findings with the literature. Get academic success with expert online assignment help for students.

Conclusion
You need to discuss your findings and how the findings can be helpful for the business and what are the risks for implementation. You should also discuss if there any limitation of the study. Conclusion opens with a brief summary of the report and then considers the consequences of the suggestions. No new material should be introduced in this section.

Reference no: EM133892953

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