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Implement and evaluate a marketing plan

Assignment Help Marketing Management
Reference no: EM131927172

Assessment description: Marketing Strategy

Students will develop a marketing plan that contributes towards achieving organisational strategic objectives

Detailed guidance

With this assessment you learn how to develop, implement and evaluate a marketing plan that contributes towards achieving strategic organisational objectives.

For the coursework, you may use the organisation you are currently working at, or any other organisation which you are familiar with and/or interested in. Please use the below scenario.

You are the manager, leading the marketing department of an organisation of your choice. Your team is responsible for developing a marketing strategy based on the strategy model (e.g. Ansoff's Matrix or Porter's Generic Strategy) to enhance the overall market.

The Strategy should contain the following parts in the main body:

Part 1:

Develop a marketing plan and strategies to support the implementation of the marketing plan. Your marketing plan should:

  • Support the organisational objectives
  • Be in line with the marketing objective(s)
  • Show consideration of external and internal environment (identified in CW1)
  • Demonstrate understanding of the stakeholder needs

Part 2:

Discuss the marketing plan implementation and evaluation framework. In particular:

  • The strategies that will support implementation of the marketing plan
  • Identify the key models and criteria for execution and assessing the progress of the plan
  • How the success of the plan will be evaluated at the end, and whether organisational objectives have been met
  • Consider the ways this information can be used for the future.

Feedback, marking criteria and grading of your assessment

This section tells you how the marker will assess your work fairly. All markers aim for our feedback to be: timely, individual to you, helpful, empowering and manageable.

They will also offer you opportunities to discuss the marking criteria they intend to use, and the type of feedback they intend to give you. You should create a shared understanding of this with them and your peers during the course of the module. They may also give you opportunities to assess your own work and the work of your peers. Look out for these opportunities.

Assessment markers can give you feedback and allocate marks to you using a range of methods and tools that are appropriate to the specific module and assessment. The marker may make comments within your script (in bubbles) and may also give you written comments in the long box. They may give you a form of audio or video feedback.

When they give you feedback on your assessment, as a minimum, your marker will tell you:

  • if and how you have met the relevant learning outcomes
  • the areas within which you did well in this assessment (they will commend you)
  • the areas you could have improved in this assessment (they will make suggestions)
  • what activities you can work on to help you in your next studies (you can take these ideas forward with you, and may discuss them with your Personal Tutor. You can also build them into your Action Planning.

Verified Expert

In Part one, this paper first evaluated the marketing plan and strategies of Tesco. Next, it talked about objectives of the company and marketing. Then the article described its internal and external surroundings. Internal factors included staff, capital, and culture of the company. External factors included economy, competition, politics, customers and suppliers. Then it described the comprehensive details of the requirements of stakeholders In Part 2, first, it discussed on the execution of marketing plan. Next, the paper talked about the strategies for the implementation of the marketing plan. Then Models and criteria for a marketing plan were described. Next, it reviewed the success of organisational objectives and achievements. Finally, it discussed the utilisation of the methods and the paths of these plans

Reference no: EM131927172

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Reviews

urv1927172

10/11/2018 4:24:22 AM

My professor mentioned that my work was a specific description of strategies that we studied in the units, and he said I have applied his feedback very well. Thank you so much, it is great. The limit for the work is 2500 words - with exception of the bibliography and it was exactly of the same precision. The referencing of the work was more consistent and structured with the consistent in-text citation. Thank you ExpertsMind.

urv1927172

10/11/2018 3:30:55 AM

Please I forgot to attach the attached guidance on how to choose the organization we are talking about in the paper as my professor asked . he said we that not any organization will be accepted without that it matches the criteria in the attached paper. Please note that the research should include (as structured and asked by the professor ): - Title page. - Table of contents. - Conclusion. - References (sources), then a page indicting those sources. - Appendix. - Any statistics or tables if available. Thank you very much for your support.The last question please, do you need me to share my modules that I am studying for this research project to be able to do it correctly and to correspond the materials or modules that I am studying please?

len1927172

4/4/2018 1:26:50 AM

Hi, I need to do a project in the module of Strategic Marketing Management, according to the attached details please. thanks For the coursework, you may use the organisation you are currently working at, or any other organisation which you are familiar with and/or interested in. Please use the below scenario. You are the manager, leading the marketing department of an organisation of your choice. Your team is responsible for developing a marketing strategy based on the strategy mode! (e.g. Ansoff's Matrix or Porter's Generic Strategy) to enhance the overall market.

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