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1. Define the four dimensions of social responsibility and explain their impact on achieving a competitive advantage.
2. Explain the concept of business ethics and its impact on achieving a competitive advantage.
Write a white paper on a company of your choice (select one from: BMW, Ford, General Mills, Kraft foods, Nike, or Boeing) and discuss the market segmentation within that industry along with the target market for the company and the selection proce..
Explain On the issue of reliability and Accurate description of product and please rate the following issues critical, important, moderate importance, occasional
Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need to purchase behavior
write a 1200- to1400 word paper in which you explore the ethical moral and legal challenges of potential dual
Explain in detail the implementation of the 4 Ps marketing mix concept by the company
Duffy and Thomas (1989) advocated that project reviews should be 3-phases. Pre-project reviews assess the feasibility of the project from all aspects, in-project reviews provide feedback on ongoing issues and provide an opportunity for implementin..
Identify a specific brand that has developed a high level of brand equity
Criteria for Global Brand Success - Using the Internet, library, your text book or other sources, locate ten of the best-known brands in the world. What do they have in common
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy
Provide a brief history or review of the event or event office. Explain the purpose and philosophy of the event (not-for-profit or for-profit). Provide an agenda or schedule of the event activities.
Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities and address moral, economic, and legal concerns.
Prepare a descriptive matrix describing the major competitors to the product/service you have presented. Consider direct, indirect, substitutes, and future competitors
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