Impact of recent macro changes on the company

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Reference no: EM133882041

Assignment:

Background: You are required to create a recorded presentation (with slides and video of presenter showing) related to ONE of the organisations below:

• Huawei (technology) - Evaluate and analyse the ways in which this company has responded to recent macro changes in terms of their marketing strategy. You can look at existing recent forces that have impacted the company's marketing strategy, and you should look into projected future issues too. However, it is critical that you incorporate marketing theory and insight into your presentation. The recorded presentation should cover the following: (Section 14. breaks down how the marking criteria are weighted)

1. Introduction: Summary statement introducing the company and the intent of your report, including how this will be achieved.

2. Impact of recent macro changes on the company and its response: The response strategies may, for example, have been in relation to branding, international expansion, segmentation, competitive advantage, consumer behaviour, communication etc (or any other marketing theory!).

3. Future growth opportunities: Based on your analysis, examine the potential for future challenges and identify specific growth opportunities. [Do not spend too much time speculating, this section is worth only 20% of the mark. 10% for challenges and 10% for opportunities]. Both must be evidenced and well considered.

4. Reference list

Reference no: EM133882041

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