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Assignment:
UBER Analysis segmentation, Analysis & Target Market Recommendations
1. Categorize the environmental forces that shape global marketing efforts.
2. Evaluate the impact of external and internal forces on a firm's strategy.
3. Construct an environmental scan to provide information about social, economic, technological, competitive and regulatory forces.
The proposed redevelopment/renovation of the existing main school building will occupy the first two levels of the main building. These works can be completed in phases as all the work must be completed outside of the school term times. The whole ..
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?
Define the four dimensions of social responsibility and explain their impact on achieving a competitive advantage. Explain the concept of business ethics and its impact on achieving a competitive advantage.
Discuss the importance of the ‘electronic frontier' in terms of technological change.- Assess the impact of the transient nature of advertising on the Internet using relevant examples.
Conduct a SWOT Analysis of the consumer product and its organization considering both the internal and external environments
What concerns about consumer privacy are raised by the use of wireless computing and handheld devices? Does this concern you?
Think of a recent purchase that you made and describe how economic and social environmental factors (e.g., reference group, family and culture) influenced your buying decision. How are retailers using social media to impact your buying decisions?
Correlation coefficients are also used to compute a Cultural Service Quality Index that could be used to segment international service markets and allocate resources across segments
Provide a write-up of how that company has survived in regard to how they have marketed their products and brand to engage the evolving customer.
discussion questions1. explain the innovation adoption process for selco systems in terms of the six factors that
You have been employed as the marketing communications assitance of an FMCG (fast moving consumable goods) of your choice.
Select a brand of your choice, and analyze the effectiveness of the current marketing communications strategy and support its execution
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