Impact customers overall impression of the business

Assignment Help Operation Management
Reference no: EM13965572

Mystery Shopper

A mystery shopper is someone who poses as a legitimate customer in order to provide an objective view of their shopping experience to a client. Mystery shoppers observe and evaluate such things as customer service, product knowledge, employee training, and the company's sales process. Each shop is different in that each client is looking for specific information pertaining to their business.

Your job as a mystery shopper will be to observe different aspects of your experience and "objectively" report those observations. You will be provided instructions and/or guidelines that must be followed while conducting your shop, as well as a survey form which must be reviewed before you do your assignment. Once your shop is complete, you will then fill out a detailed report that entails the different areas of the business you were asked to observe.

1. Select two business of the same type.

a) Retailer (clothing, electronics, books, etc.)

b) Restaurant (fast food, sit down dining, etc)

c) Banks

d) Auto Dealers

2. While shopping, please be sure to pay close attention to items that may impact a customer’s overall impression of the business.

3. Compile a brief, detailed report describing your findings. Be sure to include the following:

a) Identify key turnoffs by category (value, system, people), if observed

b) Comment on things that were done well

c) Comment on opportunities for improvement, if any

d) If you owned this business, what would you do to reduce any possible turn offs and improve the shopping experience.

Reference no: EM13965572

Questions Cloud

The weekly demand of a certain consumable item : The weekly demand of a certain consumable item XYZ at NAS North Island follows Poisson distribution with a mean of 5. The demand at NAS Miramar follows the same distribution with the mean of 6. Assume that the inventory is monitored continuously and ..
Write a paper to include classroom set up and teaching style : Write a 500-700 word paper to include classroom set up, most common teaching styles, average teacher salaries, hours and days of classroom instruction, subjects taught at different grade levels, etc.
What will the new service probability be : Annual demand for a product is 13,000 units; weekly demand is 250 units with a standard deviation of 40 units. The cost of placing an order is $100, and the time from ordering to receipt is four weeks. If this is done, what will the new service proba..
Discount firm that wants to open a new store on property : A real estate investor has the opportunity to purchase land currently zoned residential. If the county board approves a request to rezone the property as commercial within the next year, the investor will be able to lease the land to a large discount..
Impact customers overall impression of the business : A mystery shopper is someone who poses as a legitimate customer in order to provide an objective view of their shopping experience to a client. While shopping, please be sure to pay close attention to items that may impact a customer’s overall impres..
Quarterly change in the price per share of common stock : Over a five-year period, the quarterly change in the price per share of common stock for a major oil company ranged from 28% to 12%. A financial analyst wants to learn what can be expected for price appreciation of this stock over the next two years...
Terms of the seven primary characteristics of culture : Describe the culture you currently work in (or your most recent job or extracurricular organization), considering the culture in terms of the seven primary characteristics of culture (page 249 in your text). Discuss all 7 of these. Was the socializat..
What new ideas did you discover about the idea of community : Be the Change The following topic(s) will demonstrate what the discussion is about, but feel free to branch off or expand on the topics. In addition to this discussion, you will be asked to craft a 150 word reflection on what you have learned through..
What have you learned about your responsibility to others : Reflecting on Learning For your final assignment in this course, go back through your experiences in this course and in your Grantham experience so far. Think about the ways your course work has helped to make you a stronger, better informed individu..

Reviews

Write a Review

Operation Management Questions & Answers

  Complete two competitor profiles for a healthcare

Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan

  What value does an rfp bring to finding

After reviewing the RFP Tutorial from the lecture this week, share your thoughts about the steps outlined for creating an RFP. What value does an RFP bring to finding and buying the right HRIS system? What are some of the risks in using an RFP pro..

  How do you believe value chain management works

Discuss how value chain helps companies create and build value for their clients and partnering organizations by answering the following questions, How do you believe value chain management works, How do you think value chain management can help co..

  Describe the product design philosophy behind industrial

discuss the product design philosophy behind industrial design and design for manufacture and assembly. which one do

  Explain what is strategy-types of production processes

Explain "What Is Strategy?" by Porter (1996) and review the case study Toyota: The Accelerator Crisis (2010) by Greto, Schotter, and Teagarden. Describe the four basic types of production processes. What are the advantages and disadvantages of each?

  Set up the cost calcuations in the spreadsheet

You may want to try using Excel Solver to find a solutions remember that your final solution need an interger number of lines and an interger number of overtime hours for each quaters (solutions that requires 8.9134 lines and 1.256 hours of overti..

  Discuss the ethics of pricing products to match the value

Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.).

  Case study on planning and organizing

Create mission and vision statements that align with what Joseph Jackson envisions for his company and explain why these statements are appropriate for Cyber Software, Inc. Create an organizational structure that aligns with the vision of Joseph Ja..

  Illustrate what kinds of programs would you implement

Illustrate what kinds of programs would you implement to educate your people about benefits of trade.

  The average arrival rate is 82 customers per hour supposing

a grocery store has four check-out counters. the average service rate for each check-out counter is 22 customers per

  What would be the length of an order cycle

Ann Chovies, owner of the Perfect Pasta Pizza Parlor, uses 20 pounds of pepperoni each day in preparing pizzas. Order costs for pepperoni are $10.00 per order, and carrying costs are 4 cents per pound per day. Lead time for each order is 3 days, and ..

  Transaction most critical component of marketing process

Why must a product/brand break into the consumer’s consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers’ evoked set? How does this occur? Please explain how the environment affects consumer decisio..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd