Imax changing its business and corporate strategies

Assignment Help Operation Management

Reference no: EM131479272

IMAX: Larger Than Life Ivey Case.

1. Analyze IMAX's general and industry enviroments and identify the opportunities and challenges it faces.

2. Discuss IMAX's business strategy and analyze how IMAX's resources, capabilities and competencies support its business and corporate strategies.

3. Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player that onle made large format films and systems?

4. Evaluate changes in IMAX's business and corporate strategies. Have the changes been effective? Could increasing the number of Holloywood movies released in IMAX format dilute the IMAX brand?

Case Summary: IMAX was involved in several aspects of the large-format film business: production, distribution, theatre operations, system development and leasing. The case illustrates IMAX's use of its unique capabilities to pursue a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theatres were located in institutions such as museums, aquariums and national parks. However, IMAX found that its growth and profitability were constrained by its niche strategy. In response, IMAX sought to grow by expanding into multiplexes. Additionally, IMAX expanded its film portfolio by converting Hollywood movies, such as Harry Potter and Superman, into the large film format. This shift in strategy was supported by the development of two technological capabilities - DMR for conversion of standard 35 mm film into large format, and DMX to convert standard multiplexes to IMAX systems. The shift in strategy was partially successful, but carried the risk of IMAX losing its unique reputation.

Reference no: EM131479272

Questions Cloud

Health care executive is faced with an ethical problem : a health care executive is faced with an ethical problem. Explain the executive's ethical issues faced. Proposed a solution to the issue.

What is the expected annual cost of carrying cycle stock : Riding Patriot supplies tires to most of New England's taxi cabs: What is the expected annual cost of carrying cycle stock?

What yield to maturity is the bond offering : What yield to maturity is the bond offering?

What is the daily process capacity of the processing plant : What is the daily process capacity of the processing plant (excluding the packaging and freezing)?

Imax changing its business and corporate strategies : Analyze IMAX's general and industry enviroments and identify the opportunities-challenges it faces. Why was IMAX changing its business and corporate strategies.

Calculate the liquidity risk premium : Tom and Sue's Flowers, Inc.'s, 15-year bonds are currently yielding a return of 8.25 percent. Calculate the liquidity risk premium on Tom and Sue's Flowers,

American health care act and affordable care act : If y'all have been following the American Health Care Act, repeal of Affordable [Obama] Care Act,

Discuss some control procedures : Discuss some control procedures that might be put into place to guard against unwanted changes to employee records.

Which station is the bottleneck of this line : Consider a three-station line with single-machine stations. Which station is the bottleneck of this line?

User Account

All Pages