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Q. Identify the type of product/service (convenience, shopping, specialty, unsought) and explain in your own words illustrate what marketing considerations need to be made for your product/service based on this product classification. Find out the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labelling, product support services. Explain how this supports your marketing strategy.
One of your long-time customers had a very bad experience with this competitor. What info do you share with the prospect?
Select one well-known business leader (like GE's Jack Welch, Chrysler's Lee Lacocca, IBM's Lou Gerstner, and so on.) to research on the Internet.
Biopure Corp. is developing a human blood substitute called Hemopure-Which product characteristic influencing the rate of adoption does this represent?
Should companies automatically grant adjustments? For example, some consumers buy a video camera or a dress for a special event also return the product afterwards. Illustrate what safeguards could be implemented?
Once you have posted your response and you will be able to see other students' posts and Be sure to respond to the post of at least one other classmate and What are a number of possible solutions?
Illustrate what can management do to increase the value to the organization of the benefits provided to employees? Compute the social impact of pay structure on an individual's lifestyle.
Which of the two types of international strategy does it seem to follow and does the company make use of work teams?
What are the top priorities and steps that this organization should focus on as it develops its workplace health and safety programs to address the key health, safety, and security issues that face this industry?
Develop a clear, direct method of assessing the relative desirability of arbitrary projects from an investment management perspective.
Managerial roles include adapting an organization to its environment, articulating and gaining support for the organization's mission, vision and values, and designing the internal structures of the organization.
Theories for Raising New Capital - Explain how do companies decide in practice which route to follow in raising capital? The decision is complex and related to a company's balance sheet
What is the role of a job evaluation committee in job evaluation and who should be included in the committee and describe the reason for the trend towards broad generic job descriptions versus narrow specific job descriptions.
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