Illustrate what is not working about the current strategy

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Reference no: EM1382763

Q. "Marketing Strategy" Please responds to the following:

Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being which sales for the pizza have gone backward three years in a row. Assess illustrate what you will need to know or illustrate what questions need to be answered before you can size up illustrate what is not working about the current strategy.

Pick a new product category which has been introduced in the past six months. (Be sure to pick a new product category such as the tablet, instead of a newer version of an existing product, such as the iPad 2). Develop a strategy to assess elucidate how to measure the new product's success or failure over a 12-month launch period.

Reference no: EM1382763

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