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Q. The name of this case is IKEA: Furniture Retailer to the World.Case Discussion Questions1. By the early 1970's IKEA had established itself as the largest furniture retailer in Sweden. Illustrate what was the source of its competitive advantage at that time?2. Explain why do you think IKEA's expansion into Europe went so well? Explain why did the company subsequently stumble in North America? Illustrate what lessons did IKEA learn from this experience? Explain how is the company now applying these lessons?3. Explain how would you characterize IKEA's strategy prior to its missteps in North America? Explain how would you characterize its strategy today?4. Illustrate what is IKEA's strategy toward its suppliers? Explain how important is this strategy to IKEA's success?5. Illustrate what is the source of IKEA's success today? Can you see any weakness in the company? Illustrate what might it do to correct these?
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This is an ethical clothing survey seeking to solicit opinions from consumers regarding what is ethical clothing, how it is perceived, and how much knowledge consumers actually know about how it impacts social responsibility and the environment.
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