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Q. 1. Explain how would you describe appropriate target market(s) for Banyan Tree? Explain how wide is its geographical reach-local, regional, global?
2. In se markets, who are main competitors? Illustrate what are competitive advantages of Banyan Tree (country-or firm-specific advantages)? Disadvantages?
3. Explain how important is brand name to target consumers? Explain how important is it for brand to be considered local versus global?
4. Illustrate what alternative kinds of promotions are most likely to build brand equity further? Explain how can product/service extensions do same? Illustrate what are pros also cons of each? Explain how would you evaluate choice to launch a second brand-a good idea or not?
5. Explain how would you evaluate probability of success in building brand equity of Banyan Tree further? Any threats which could derail effort? Illustrate what would your recommendation be for next few steps in brand building effort?
Describe how effective was the OD consultants' data gathering. The content of the data? The process of describe how the data were collected.
You depend on committee members to return to their respective departments and implement decisions made by committee. You are glad that most members appear to be sincerely interested in improving coordination among departments.
Could a service firm use a production-line approach or self-service design also still keep a high customer focus (personal attention). Explain also support your answer with examples.
Illustrate what information does Flextronic have which its clients do not. Explain how can Flextronic leverage this information. Explain how does IBM manage its suppliers in order to make its pull strategy more effective.
A pharmaceutical manufacturer employed observations to improvement training of new reps. What category of research is this?
Elucidates what would be the amount of additional expense on equipment which would make productivity of the 2 system equal. Case study Norwegian salmon processing facility.
Average labour cost last year was $20 per hour, kits cost %1,000 every also energy costs were $3 per kilowatt-hour. Elucidate what do you tell Mr. Munson.
elucidate how would you rate this performance, other things being equal. Illustrate what kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques.
Orders arrive three days from the time they are placed. Daily holding prices are equal to five percent of the price of the beer. If he were to order 16 cases of Stein beer at a time, illustrate what would be the length of an order cycle.
This is a long term strategic decision in which factors might change in the next 10 t0 20 yrs. Elucidate how will this influence the decision.
Due to variations in processing times due to the size and length of the bracelets, it has been decided to keep 25 percent of the needed inventory as safety stock. Explain how many kanbans card sets are needed.
The firm currently has an end of period inventory on hand of 90 units and a scheduled receipt of 120 units is due in week. Compute the order point. depict the use requirements in a time phased order point format for a 10 week period.
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