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Illustrate key elements of vehicle purchase process

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Reference no: EM132690736

Illustrate the key elements of the vehicle purchase process from the customer's perspective, formulating marketing and merchandising strategies to maximize customer satisfaction, customer retention and sales performance.

Basic selling process to present to the sales manager:

1. Meeting and Greeting

2. Qualify

3. Select a specific car

4. Feature presentation

5. Demonstration

6. Trial close

7. Appraisal

8. Present the Proposal

9. Closing

10. Ask for help

11. Introduction to Finance and Insurance manager

12. Delivery

Reference no: EM132690736

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