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Identifying the company generic strategy

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Reference no: EM131262682

Discussion assignment COCA COLA

Using the company you chose in Week 1 COCA COLA, post a brief report (500 words) identifying the company's generic strategy or strategies. What evidence do you have of the company's generic strategy? Is the company diversified? In what way(s)? Be sure to introduce your argument, explain your understanding of key terms, present your reasoning, and include independently verifiable supporting evidence. Rely only upon publicly available information and be sure to cite your sources

Reference no: EM131262682

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