User Account

All Pages

Identify your sustainable business issues

Assignment Help Marketing Management
Reference no: EM133392940

Identify an appropriate Sustainability Agenda to directly tackle the environmental and social sustainbility business issues of Starbucks. Apply a suitable Sustainable Business Model / Framework.

References:

For environmental sustainability, Starbucks has been accused of its wastefulness and excessive usage of throwaway cups. As a result, the business has pledged to lessen its impact on the environment by boosting the usage of reusable cups and enhancing the sustainability of its supply chain. By the year 2025, Starbucks wants all of its cups to be recyclable or reusable. To promote the use of reusable cups, the company has launched a number of programs, including incentives for customers who bring their own cups.

Identify an appropriate Sustainability Agenda to directly tackle the environmental and social sustainbility business issues of Starbucks. Apply a suitable Sustainable Business Model / Framework.

References:

For environmental sustainability, Starbucks has been accused of its wastefulness and excessive usage of throwaway cups. As a result, the business has pledged to lessen its impact on the environment by boosting the usage of reusable cups and enhancing the sustainability of its supply chain. By the year 2025, Starbucks wants all of its cups to be recyclable or reusable. To promote the use of reusable cups, the company has launched a number of programs, including incentives for customers who bring their own cups.

On the other hand, Starbucks has a long history of supporting social sustainability and making investments in local communities. This includes programs to alleviate social and economic inequalities, boost small companies, and provide employment opportunities. Starbucks has been criticized in recent years for its labour policies, particularly issues with low pay and poor benefits. In response, the business has promised to enhance employee working conditions and foster a positive workplace culture.

Steps to develop a sustainability agenda:

1. Identify your 2 Sustainable Business Issues.

2. Which category does it fall under the 17 Sustainable Development Goals?

3. Is your selected case study company already using the UNSDGs as part of their sustainability efforts, if yes... which goals?

4. Study the objectives, scope and details of the relevant Goals

5. Identify which Targets are suitable for your proposal

6. How does the concept ideas you've brainstormed so far, fit into the various targets under each SDG?

7. Stretch and further develop your ideas to align them better with the Targets and Goals

8. Understand and acknowledge the limitations of your company's initiative scope

9. Explore Goal 17 for potential Partnership opportunities and if we can push our existing ideas to a larger scale and be part of a global sustainable collaboration or even a sustainable market

On the other hand, Starbucks has a long history of supporting social sustainability and making investments in local communities. This includes programs to alleviate social and economic inequalities, boost small companies, and provide employment opportunities. Starbucks has been criticized in recent years for its labour policies, particularly issues with low pay and poor benefits. In response, the business has promised to enhance employee working conditions and foster a positive workplace culture.

Steps to develop a sustainability agenda:

1. Identify your 2 Sustainable Business Issues.

2. Which category does it fall under the 17 Sustainable Development Goals?

3. Is your selected case study company already using the UNSDGs as part of their sustainability efforts, if yes... which goals?

4. Study the objectives, scope and details of the relevant Goals

5. Identify which Targets are suitable for your proposal

6. How does the concept ideas you've brainstormed so far, fit into the various targets under each SDG?

7. Stretch and further develop your ideas to align them better with the Targets and Goals

8. Understand and acknowledge the limitations of your company's initiative scope

9. Explore Goal 17 for potential Partnership opportunities and if we can push our existing ideas to a larger scale and be part of a global sustainable collaboration or even a sustainable market

Reference no: EM133392940

Questions Cloud

Customers are responsible for justifying their claims : Customers are responsible for justifying their claims on the online reviews. How can customers protect themselves from lawsuits when leaving online reviews
Homeland security and terrorism response efforts. : Identify article's premise, significant points in support of premise and significance of these in regard to homeland security and terrorism response efforts.
Describe the crm product and its vendor company : Describe the CRM product and its vendor company (the company that owns and sells it). Note the main features and benefits claimed, and confirm
How you can convert your strength into an opportunity : The threats are uncontrollable factors that might hurt your business such as bold moves by the competition, economic downturn, pandemics, war, trade wars, etc
Identify your sustainable business issues : Identify your Sustainable Business Issues and Which category does it fall under the 17 Sustainable Development Goals?
United states constitution prohibits : The Twenty-second Amendment to the United States Constitution prohibits individuals from being elected to the Office of the President of the United States
State school aid to be constitutional : What are the requirements stated by the Lemon test for a state's school aid to be constitutional? Please explain in detail
Have you made a purchasing decision that was influenced : Have you made a purchasing decision that was influenced by word of mouth from a source you trusted? Was it positive or negative word-of-mouth
What are those important events that leads unto todays : What are those important events that leads unto today's monetary policies in the Philippines

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd