Identify what the company is doing

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Reference no: EM133250562

For this assignment, you will identify a company to research from an ethics and CSR perspective. You will use their company website and reliable news sources from the past decade to do a thorough analysis of the company's state of ethics and approach to CSR, which you will synthesize in a short paper.

Identify what the company is doing to consider the triple bottom line (people, planet, profit)

- Describe any recent or current ethical situations facing the company, as referenced in reliable news sources such as the ?Wall Street Journal?, the ?New York Times?, ?Forbes?, ?Inc.?, NPR, the ?Washington Post?, etc.

- Assess how focused the company is on each of the three elements in the triple bottom line-for example, is this CSR initiative or mission very visible or is it buried within the website? Sometimes the location of the CSR mission can be an indication of how they prioritize people versus profit versus planet.

- Choose one of the approaches below and explain how you would categorize the company on the pyramid or continuum of CSR approaches. Why? Support your position with your perspective and/or indicators from your research.

Approach 1: ?Criteria of Corporate Social Performance pyramid from Exhibit 5.5 in Chapter 5 of the textbook (economic, legal, ethical, or discretionary/philanthropic)

Approach 2: ?Approaches to Social Responsibility continuum from Figure 5.2 in the CSR Approaches Continuum document (obstructionist, defensive, accommodative, proactive)

Evaluate what is going well or how this company could improve their consideration and mindfulness of the triple bottom line

Reference no: EM133250562

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