Identify umbrella brand as the owner-marketer

Assignment Help Operation Management

Reference no: EM132249686

You will complete a 2500-word marketing plan that will communicate the following:

you need to identify an umbrella brand as the owner / marketer. For this purpose, you will choose an existing brand and analyze its current marketing situation. Such analysis will include current consumer and industry brand perceptions, the competitive marketing environment, demand characteristics, and the potential target market. Next, you will develop a description of the innovation, assess its target market characteristics, formulate a positioning strategy, and develop a budget for the launch of your product. Your Marketing Plan should cover all elements of the marketing mix including the allocation of resources and an implementation and campaign evaluation plan. Additionally you need to create an advertisement for the launch of this new product. It can be a video, poster, text etc..

Introduction of the company

Mission, Vision, Goals

Current Marketing Mix Analysis (4P’s)

SWOT Analysis

PESTLE Analysis

Segmentation, Targeting, Positioning Analysis

New Product T arget

New Product STP Analysis

Launching of the Product

Conclusions

Reference no: EM132249686

Questions Cloud

Define steps to detect david alleged industrial espionage : David Doe is a network administrator for the ABC Company. David is passed over for promotion three times. He is quite vocal in his dissatisfaction.

Discuss what database auditing is and what it does : Include a discussion of what database auditing is and what it does. Consider why these new roles were introduced and what problem they are meant to resolve.

How do companies prioritize which project to select first : How do companies prioritize which project to select first? There are a variety of thought processes and tools used to choose projects.

Identify what you consider is the best data visualization : Identify what you consider is the best data visualization and what you think is a bad visualization on the web discuss why you think so.

Identify umbrella brand as the owner-marketer : Identify an umbrella brand as the owner / marketer. For this purpose, you will choose an existing brand and analyze its current marketing situation.

Develop necessary management skills to utilize : You will summarize and offer practical suggestions for managers on how to develop necessary management skills to utilize the digitalization?

Explain why the given three needs are so important : Our text discusses the needs that an organization might have to classify data. There are three needs that are most prevalent. Please list the three needs.

Prepare a report for the it supervisor : What recommendations would you make to this organization to further protect the privacy of clients?

Elements of distribution network of oil marketing : Identify various elements of Distribution network of OIL marketing company (ex INDIAN OIL Corporation) that help in the final delivery product to the customer

User Account

All Pages