Identify umbrella brand as the owner and marketer

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Reference no: EM132248356

You need to identify an umbrella brand as the owner / marketer. For this purpose, you will choose an existing brand and analyze its current marketing situation. Such analysis will include current consumer and industry brand perceptions, the competitive marketing environment, demand characteristics, and the potential target market. Next, you will develop a description of the innovation, assess its target market characteristics, formulate a positioning strategy, and develop a budget for the launch of your product. Your Marketing Plan should cover all elements of the marketing mix including the allocation of resources and an implementation and campaign evaluation plan. Additionally you need to create an advertisement for the launch of this new product. It can be a video, poster, text etc..

You will complete a 2500-word marketing plan that will communicate the following:

Introduction of the company

Mission, Vision, Goals

Current Marketing Mix Analysis (4P’s)

SWOT Analysis

PESTLE Analysis

Segmentation, Targeting, Positioning Analysis

New Product T arget

New Product STP Analysis

Launching of the Product

Conclusions

Reference no: EM132248356

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