Identify two key dimensions of a business model

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1. For an organisation of your choice discuss how that organisation might have to change its marketing mix when entering another international market.

2. Identify two key dimensions of a business model.

Use the diamond to describe differentiators, arenas and economic logic for the business model of IKEA.

3. Using an organization as an illustration, describe 4 ethical related issues that affects the marketing program of an organization.

4. What is the three horizons model

How can it be used for analysing a portfolio of products? Use Tesla as an example to illustrate your answer.

Reference no: EM132173886

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