Reference no: EM132284679

Instructions

Pick a Florida College or University and using their County of primary residence, develop a Mass Media plan to support a 10% increase in the in-state undergraduate tuition for that college/university. You will persuade the board of directors of the particular college to approve this effort.

The voting date is March of next year.

A basic history of the school and undergraduate fees.

Identify County voter demographics (D/R ages and income) and your opinion how they will vote for or against the tax rate.

Identify 3 community leaders in the college's area who could support your Mission and explain why you picked them.

Which Maslow's need will you use to persuade the voters and why did you choose that need?

Physiological needs

Alachua County has the University of Florida and citizens are fueled by a desire to achieve goals. Attaining goals helps humans satisfy specific needs and desires. Lower needs must be satisfied before higher-order needs can be reached.

Behaviors will be centered on meeting the needs in the lowest order, and then will progress to higher orders as needs are satisfied. Physiological needs include food, shelter, clothing, and sleep.

If these needs are not met, then all efforts are focused on these needs. For this reason, it would best to appeal to their psychological needs to support the tax rate increase.

The appeal should be addressed to school supply and also to focus on expanding the University research center and have more student to work with hands on on different experiments. This it would bring the attention to the majority of Alachua County voters.