Identify the type of productservice convenience shopping

Assignment Help Marketing Management

Reference no: EM13397048

This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.

Main Discussion Post:

Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:

1.Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.

2.Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.

Your main post on the discussion must be submitted. The post should be 2-3 paragraphs in length (or at least 250 words

Reference no: EM13397048

Questions Cloud

What are some examples of high and low involvement : 1.what are some examples of high and low involvement purchases that your organization any type of organization you

Why is it significant to consider uncertainty when : by outsourcing overseas a company can reduce costs but must also take certain risks. global supply chains are exposed

Virtual organization using the student website assume your : virtual organization using the student website. assume your organization is privately held wants to expand operations

How are the web sites and companies similar how are the web : select 3 different company web sites and answer the following questions1. how are the web sites and companies

Identify the type of productservice convenience shopping : this week we begin to focus on the marketing mix and marketing mix planning begins with developing an offer that brings

Write down the difference between net income and operating : what is the difference between net income and operating cash flow? what is the difference between the primary and the

Visit the website wwwbusiness-ethicscom the website : visit the website www.business-ethics.com. the website publishes a list of socially responsible companies using various

Which of the following statements concerning the cash flow : which of the following statements concerning the cash flow production cycle is true?a the profits reported in a given

Define and explain what segmentation is and discuss : 1. define and explain what segmentation is and discuss different segmentation bases you could use for your

User Account

All Pages