Reference no: EM13736189
Strategic Marketing for Competitive Advantage - Discussion
Understanding marketing is vital to your success as a business professional. According to Lamb, Hair, and McDaniel (2014), "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (p. 3). Companies that fail to embrace marketing as an essential business function commonly fail. Companies that effectively employ marketing strategically and tactically typically prosper.
You practiced with developing your own slogan or motto in the Introduction Discussion, which is a form of personal marketing. Since you are a product in the career marketplace, it is essential that you properly market your personal brand by communicating a message that personifies your personal brand. Now you will learn how a company employs marketing, watch the following video on Geoffrey B. Small®, a popular clothing fashion company:
Using research from Chapter 1 in your textbook, write a 200 word response to the following questions:
1. Describe how Geoffrey B. Small actively implements the marketing concept.
2. Compare and contrast the four marketing management philosophies that companies choose to adopt.
3. Identify the type of marketing management philosophy employed by the Geoffrey B. Small company.
4. Discuss how the Geoffrey B. Small company can use social media to demonstrate their commitment to the marketing management philosophy they employ.
|
How virtual teams affect it project management
: How does recent trends such as globalization, outsourcing, and virtual teams affect IT project management
|
|
Current health care setting-therapeutic communication
: In 200 - 250 words, provide a comprehensive answer using your readings, knowledge and experience for this discussion. Describe the barriers to effective patient-provider communications.
|
|
How two cultures approach topic from culturally relativistic
: A compare and contrast analysis how the two cultures approach the topic from a culturally relativistic perspective.
|
|
Renovation project for a clothing department store
: Imagine that you have been asked to participate as a project manager for a website renovation project for a clothing department store. The Website will be mobile-user friendly and will target global customers to expand business overseas.
|
|
Identify the type of marketing management philosophy
: Compare and contrast the four marketing management philosophies that companies choose to adopt and Identify the type of marketing management philosophy employed by the Geoffrey B. Small company
|
|
Techniques for writing an analytic business report
: In an essay of approximately 450 words, and responding to the specific questions in the scenario below, coach a hypothetical subordinate in a business organization on techniques for writing an analytic business report. Use parenthetical documentati..
|
|
Major functions of human resources
: Research the major functions of human resources and review the laws of human resources in the Key Human Resources Terms activity. In a 1-2 page report, prepared in APA style with at least two references, do the following:
|
|
Draw a map of the supply chain for leapfrog
: Draw a map of the supply chain for LeapFrog, including the retailers, Capable Toys, and suppliers of key materials (i.e., Trek). Which supply chain partners are upstream of LeapFrog?
|
|
Why is the survey statistically invalid
: What is a margin of error, Find and take the online survey What's Your Opinion on Polling. Then look up the results available at the end of the exhibit. What do the results mean? Why is the survey statistically invalid
|