Identify the target markets both domestic and international

Assignment Help Marketing Management

Reference no: EM131177944 , Length: word count:1000

Question - The Accor group are committed to a new Sofitel hotel in the Darling Harbour region of Sydney CBD.

Task: Your group is to determine a suitable marketing plan that will give valuable information to the stakeholders of this project. The report you prepare will include the following:

1. A market and situation analysis:

a. Location

b. Demand Generators

2. Brand and ownership

a. Is brand suitable for this location

3. Target market/segment characteristics

a. Identify the target markets both domestic and international into Sydney.

b. What are specific characteristics of the target market for this brand and style of hotel:

4. Macro Environments: Identify whether any or all of these are relevant

5. Competitor Analysis

6. Competitive advantage and positioning statement

7. SWOT Analysis of the overall project from a marketing perspective

A comprehensive report is expected and a satisfactory submission might take a minimum of 160hrs.

1000 words

7 references

Only question 3 needs to be answered.

Reference no: EM131177944

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