Reference no: EM132219005
NEW PRODUCT DEVELOPMENT
1) ________ are new versions of existing products already marketed by the firm.
A) Classically innovative products
B) New category entries
C) Line extensions
D) Repositioned products
2) Rolaids and Tums, antacids normally used as antidotes for heartburn, are now promoted as calcium supplements for women. Which of the following categories of new product development best describes this announcement?
A) classically innovative products
B) new category entries
C) line extensions
D) repositioning
3) Which of the following is an example of line extensions?
A) introduction of the personal computer
B) a firm's entry into various packaged food categories
C) introduction of a new flavor of ice crème by a company
D) introduction of improved version of a detergent powder by a firm
4) Companies good at launching new products often have ________ culture that encourages risk-taking and the open exchange of ideas.
A) an entrepreneurial
B) a centralized
C) a bureaucratic
D) a mechanistic
5) In the classic linear approach, identify the stage of the new product development process in which the company determines the markets it wants to enter.
A) opportunity identification
B) testing and concept development
C) initial design and concept screening
D) life cycle management
6) In the classic linear approach, identify the stage of the new product development process where a competitor is most likely to learn about the new product.
A) idea generation
B) testing and concept development
C) business analysis
D) initial design and concept screening
7) For consumer durables and other industrial products with long purchase cycles, ________ purchase is the key event.
A) reinforcement
B) bulk
C) trial
D) repeat purchase
8) With reference to the classic linear approach to new product development, the ________ phase of the new product development process includes a step to screen the concepts developed in the first stage.
A) opportunity identification
B) initial design and concept screening
C) business analysis
D) life cycle management
9) In the classic linear approach, once the company has determined which markets it wants to enter, the immediately next step of a new product development process is:
A) initial design and concept screening.
B) business analysis.
C) testing and concept development.
D) idea generation.
10) Which of the following stages of the classic linear approach of a new product development process is related to continuous updating and refinement of products and services?
A) idea generation
B) life-cycle management
C) business analysis
D) initial design and concept screening
11) Which of the following best describes the approach to new product development that results from the constant interaction of a multidisciplinary team whose members work together from the beginning of the project to the product's introduction?
A) the classic linear approach
B) the rugby approach
C) the cost-differential approach
D) the target-costing approach
12) Which of the following is an internal source of new product ideas?
A) vendors and suppliers
B) competitors
C) company employees
D) independent inventors
13) ________ is an approach to group creative thinking in which group members try to generate a large number of diverse ideas without criticism from other members.
A) Idea screening
B) Brainstorming
C) Concept testing
D) Test marketing
14) Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
15) Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
a. List and briefly describe some of the approaches for improving the cooperation between marketing and R&D.
b. Discuss the three different approaches to new product development.